When it comes to fashion here in the mountains, brands like Lululemon and Kjus are our middle name, but in a place where Gucci and Prada dominate our storefronts, finding clothes that are affordable, functional and stylish is not always so easy and thus we are constantly on the lookout for the new styles that come our way.
Meet the Team Behind Helmet Huggers:
Introducing Melanie Stern and her daughters, Stephanie and Natalie Ryneveld, an entrepreneurial family team who designed “Helmet Huggers,” fashionable helmet covers for women. Busy with their full time day jobs; Melanie, Co-Founder and President of Helmet Huggers, Co-Founded an international oil brokerage firm and now works for the Wall Street firm that purchased her company; Stephanie, Co-Founder and VP of Business Operations and Development, is an Associate for Ernst and Young and Natalie, Co-Founder and VP of Public Relations and Branding, works for PBF Energy. Together, along with Designer and Fashion Consultant, Ania Hamman, these women are making helmets more feminine, an idea that was born from Melanie’s ten year old son whose helmet cover had devil horns. With the urging of her son to fix her struggle of ill fitting helmets, Melanie and her daughters conceived the helmet covers and took it from idea to reality. The son designed the clever logo.
With a mission to bring glamour, fashion and safety back to the slopes, they launched the company ?mid-season last year and promoted the helmet covers with the tagline, “Helmet lipstick that is the last thing to put on to finish off your ski outfit.”