It was early Saturday morning and the boys were chirping like baby birds while seated at the kitchen counter waiting for their breakfast. I had been up since 2:30am that morning working.
Flipping the pancakes onto their plates I said, “I think we’re there boys,” referring to Aspen Real Life, a site that has gone from a mommy blog about happiness within family dysfunction to a travel site about luxury travel with dysfunction to now, Aspen’s Community Social Network. In unison they shook their heads, “No. Mom. You always say that and you are still not making any money.” “But this time I mean it,” I said as encouragingly as I could without sounding too crazy. “But, you always say that, in the exact same way – that things are happening and then they never do,” they insisted. “My numbers have tripled in three months. People are finally catching on that Aspen Real Life is a site that gives back in a way that people want…and need. I’m on to something, I swear,” I said, giving out a little jump at the risk of pulling my back out from sitting 10,000 hours. Sure, they’ve won a lot of medals in their day and I have nothing YET to show for my work, but I swear…it’s happening!
Then I called my mother. “It’s happening,” I cried and she patiently heard me out as to why success was happening now as opposed to all those other times I called excited for things that were supposed to happen but never did. “That’s great my darling, but are you sure that you are not manic,” she said hesitantly. Well, it was true that it was a full moon and as always on a full moon I was in the middle of my cycle and my creative juices overfloweth but still…still…numbers don’t lie. My efforts are quantifiably being rewarded by Google and yes, I might be just slightly manic.
On the backend of this production, I have my team working hard with little money to bring the site where it needs to be. My logo is being re-designed by Carter & Dylan, the design firm who created the Under Armour logo and my website is getting up to speed with my WordPress guy from MAlbertDesigns. My SEO is being updated by the local gals at Webshine and A2 is paying it forward during their incredible social media classes by using our site as an example of social media in action.
The word is out that Aspen Real Life is a Destination Website sharing some, but not all, of the local’s secrets and as always, YOU are the ones responsible for raising our ranks by visiting the site and perusing all the pages. And for this I am forever yours! Just tell me what you want and I’ll try to deliver.
Showering you with love, on a website that is written “For the people, By the people,” I thank you!