FirstBank Becomes Sponsors of Aspen Connect
We’d like to give an enormous WELCOME to our new Aspen Connect sponsors, FirstBank, who are also primary corporate sponsors for Colorado Gives Day, a campaign that has raised over $181 million dollars for nonprofits since its launch in 2010. Last year, a record $36.6 million was raised. For their fifth year in a row, FirstBank inspires others to give it forward on Colorado Gives Day Colorado Gives Day, Tuesday, December 4, 2018. The $1 Million Incentive Fund created by the partners is one of the largest giving-day incentive funds in the country. Read More about FirstBank’s philanthropic efforts below.
This is what we are talking about: connecting people together, bringing on the happy — bringing on the good — that is what kind of corporation FirstBank is, and that is why we are more than elated that they have become sponsors of our Aspen Connect events.
FirstBank Employees Go Undercover as Servers; Inspire Giving by Paying for Hundreds of Tabs
FirstBank partnered with different restaurants throughout the state, including Free Range Kitchen and Wine Bar in Basalt, going undercover as “servers in training,” surprising locals by paying their dinner tabs, even the FirstBank President was a server. Over 75 tabs in total were paid for at Free Range Kitchen and Wine Bar that night. In total, FirstBank paid for 800 people throughout the state (or nearly $20,000 in restaurant bills), with the hope to motivate Coloradans to give back to causes and communities that need it. Watch the heartwarming video here:
The goal was to encourage goodwill and inspire lucky recipients to pay that act of kindness forward to their favorite charity on Colorado Gives Day (Dec. 4), a 24 hour online giving movement that supports over 2,500 charities.
Give it Forward on Colorado Gives Day
This is the ninth year FirstBank has been a presenting partner of Colorado Gives Day, and the fifth year FirstBank has done its “Give It Forward” campaign to encourage donations for the online giving program. Last year, FirstBank officers took over several gas stations and bought fuel for over 500 commuters. Watch video HERE. In 2016, executives disguised themselves as grocery store baggers and surprised more than 100 unsuspecting shoppers with free groceries. Read more HERE.
And guess what? The Give It Forward campaign is working. Every Colorado Gives Day has resulted in record breaking donations with many people noting it was the surprise campaign that inspired them to donate. Just last year, more than $36 million was raised.
Don’t forget to “give where you live” on Dec. 4 at coloradogives.org, and be sure to use the promo code GIVEITFORWARD during checkout.