Rossignol Pop-Up Store in Aspen Leans Towards Urban and Bikes

Rossignol Pop-Up Store in Aspen

Building off the successful launch of the flagship store and pop-up boutiques across France, Italy, Switzerland, and Norway, including the new Paris flagship store location, Rossignol opened its first U.S. retail pop-up boutique in Aspen, CO last December.

Located in the historic Benton building at 521 E Hyman Ave, the Rossignol retail boutique  features some of the best bike demos in Aspen including electric bikes with rental rates starting at $40. There is also a great selection of urban apparel. The unique pop-design aesthetic is centered on the brand’s classic rooster logo and the “bleu, blanc, rouge” colorways that are strongly linked with the brand’s iconic French heritage.

[su_quote cite=” Francois Goulet, President, Rossignol Group North America”]We are incredibly excited to introduce the Aspen market to a unique brand experience that celebrates the history of the Rossignol brand … Aspen itself is a historic ski community and the perfect environment to showcase the breadth of the Rossignol apparel offer and its convergence of technicity and fashion.[/su_quote]

Rossignol has developed a premium line of clothing to withstand your active lifestyle. Fashion performance wear is at the forefront of their apparel design, and they bring have the expertise of their technical equipment into their lifestyle and performance wear lines.

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