Help FirstBank Plant Trees, Protect Bees, and Conserve Water - Aspen Real Life


Help FirstBank Plant Trees, Protect Bees, and Conserve Water

In 2021 and 2022, FirstBank partnered with global reforestation nonprofit, One Tree Planted, to help plant 100,000 trees across Colorado, Arizona, and California. This year, the bank is going even bigger.

For every consumer checking account opened from June 5th (World Environment Day) to September 16th (World Ozone Day), the bank will donate* to a planet-saving cause of your choice. The “Go Green” campaign invites new and returning customers to open any checking account and choose between one of the following planet friendly causes. You can:  

  • Plant Trees – Help reforestation efforts with One Tree Planted.
  • Conserve Water – Promote water conservation and sustainability for rivers and waterways with Western Resource Advocates.
  • Save Bees – Fund honey bee research to enhance honey bee health and improve crop production with Project Apis m.

How it works:

  • Open any checking account. New and existing customers can open any checking account from June 5 to September 16.
  • You’ll be entered to win a $500 weekly drawing. During the promotional period, customers will be entered into a $500 weekly drawing**. That’s proof that doing good can also do you good. For official rules, visit
  • Vote for a nonprofit. Customers who opened a checking account during the promotional period will be invited to vote for their favorite environmental cause: from conserving water, to protecting bees, to planting trees. Voting takes place from Sept. 18-30. Donations, of up to $60,000, will be distributed based on votes.

Help Reduce Ocean Waste

In addition, customers will also receive a Recovered Ocean Bound Plastic (ROBP) Visa® debit card.*** In an effort to reduce ocean waste, the bank partnered with Second Wave®, which uses recycled plastic sourced from the sea.

About the Causes and Nonprofits

We encourage you to learn more about the causes that improve our planet’s and communities’ health and vitality.

About One Tree Planted:

One Tree Planted makes it easy for individuals and businesses to give back to the environment, create a healthier climate, protect biodiversity and help reforestation efforts worldwide by planting trees.

About Project Apis m.:

From lab to landscape, Project Apis m. is the premier organization for funding research and efforts to improve honey bee health and vitality, supporting biodiversity through increased forage and habitat.

About Western Resource Advocates:

Western Resource Advocates (WRA) is a nonprofit advocacy organization fighting climate change and its impacts to sustain the environment, economy, and people of the West.  As the region’s go-to experts, WRA advances clean energy and protects air, land, and wildlife.

To learn more about the Go Green checking campaign or find out exciting information and updates about our environmentally focused mission, visit or (Spanish).

*FirstBank will donate $3 per FirstBank checking account opened online or in-person, up to $60,000, towards One Tree Planted, Project Apis m. and Western Resource Advocates. Offer is available to new and existing customers. Offer is only valid from June 5, 2023, through September 18, 2023. Customers who open a checking account will receive a notification following the campaign to participate in the voting portion to select a nonprofit to receive the funds, which will take place from September 18, 2023, through September 30, 2023.

**NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. Certain restrictions and requirements apply. The FirstBank Go Green Checking Promotion begins June 5, 2023, and ends September 18, 2023. Promotion is available to new and existing FirstBank customers. To be eligible to win, participants must open a FirstBank Consumer Checking Account and make a deposit of at least $1.00 USD during the promotional period. You may also be eligible to win by mailing a 3″ x 5″ piece of paper to FirstBank. For complete mail-in details, see the Official Rules. Fifteen (15) grand prizes will be rewarded. Each grand prize consists of $500 USD. The odds of winning are based on the number of eligible entries received. Limit one entry per person during the Promotion Period. All promotion winners will be randomly selected throughout the Promotion Period, see the Official Rules for details. Must be 18 years or older and a U.S. citizen or permanent U.S. resident. Promotion winners may decline the prize and an alternate winner, or winners will be selected. All prizes will be deposited into the winners’ checking account within 90 days of September 29, 2023. FirstBank employees and their immediate families are not eligible to enter. Winnings are subject to IRS/tax reporting.

***$10 per card, per year (For certain checking account accountholders, the Visa debit card fee will be waived for those who are 25 years of age and under at the time the annual fee is charged).

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