When Your Blog Takes Off
It was early Saturday morning, and the boys were chirping like baby birds at the kitchen counter, waiting for breakfast. I had been up working since 2:30 a.m.
Flipping pancakes onto their plates, I said, “I think we’re there, boys,” referring to Aspen Real Life, a site that has gone from a mommy blog about happiness amid family dysfunction, to a travel site about luxury travel with dysfunction, to, now, Aspen’s community social network. In unison they shook their heads. “No, Mom. You always say that and you are still not making any money.” “But this time I mean it,” I said as encouragingly as I could without sounding too crazy. “But you always say that, in the exact same way, that things are happening, and then they never do,” they insisted. “My numbers have tripled in three months. People are finally catching on that Aspen Real Life gives back in a way people want… and need. I’m on to something, I swear,” I said, giving a little jump at the risk of throwing out my back from sitting for 10,000 hours. Sure, they’ve won a lot of medals in their day and I have nothing YET to show for my work, but I swear… it’s happening!

Then I called my mother. “It’s happening!” I cried, and she patiently heard me out on why success was happening now, as opposed to all those other times I’d called excited about things that were supposed to happen but never did. “That’s great, my darling, but are you sure you’re not manic?” she asked hesitantly. Well, it was true that it was a full moon, and as always on a full moon my creative juices overfloweth. But still… numbers don’t lie. My efforts are being measurably rewarded by Google, and yes, I might be just slightly manic.
Behind the scenes, I have a team working hard for little money to get the site where it needs to be. My logo is being redesigned by Carter & Dylan, the firm behind the Under Armour logo, and my website is getting up to speed with my WordPress guy at MAlbert Designs. My SEO is being updated by the local gals at Webshine, and A2 is paying it forward in its incredible social media classes by using our site as an example of social media in action.

The word is out that Aspen Real Life is a destination website sharing some, but not all, of the locals’ secrets. As always, YOU are the ones responsible for raising our ranking by visiting the site and perusing all the pages, and for that I am forever yours! Just tell me what you want and I’ll try to deliver.
Showering you with love, on a website written for the people, by the people: thank you!





































































